About the Project


DIONYSOS Project aims to revitalize local wine varieties and wine tradition as a means to preserving biodiversity and as a lever for the development of the area. In this context, DIONYSOS aims at raising and utilizing local wine varieties and local wines as a special natural and cultural asset for the project area and as a means to distinguishing and differentiating it. In the same sense, the project seeks to enrich and promote local wine production with local wine varieties, while enhancing the local productive identity by applying integrated approaches to the promotion of the region as a wine tourism destination.

To this end, bodies with different background and supplementary specialization, as e.g. research institutes with focus on wine, agencies dealing with tourism development, agencies representing local businesses and the local authorities as the main actors in development planning, join this cooperation pursuing the synthesis of their experience and actively contributing to the development of the region's attractiveness, besides enhancing the role of the relevant wine-growers and wine making enterprises.


The cross-border area of project DIONYSOS is considered Europe's oldest wine-growing area. Findings in Philippi, Greece, provide evidence on the cultivation of vine since 4000 BC. The wider area, on both the Greek and the Bulgarian side, has been historically directly linked to the worship of God Dionysus. Some local varieties, such as Mavroudi, Tamianka, Pamidi, are thought to have already been developed on the hills of this cross-border area more than 5.000 years ago.

Yet, with the exception of a few growers, the production model followed in the wine sector in the region is mainly linked to the cultivation of internationally known commercial varieties widely used around the world. Varieties such as Cabernet and Merlot were planted to a large extent, while local varieties were neglected.

In an attempt to differentiate and highlight the region, while being aware of the area's comparative advantages along with those of the local product, the project focuses on enriching the local viticulture and wine production with local vine varieties and enhancing the product and the local economy upon development of wine tourism.

To this end, the project contributes to raising the local wine tourism identity of the area through an appropriate planning and the implementation of a series of actions and the activation of the local organizations along with the interconnection of the local wine to the local history, culture and tradition of the area.

Budget & Funding

  • Budget: 735,778.70 €
  • ERDF Contribution: 625,411.90 €
  • National Contribution: 110,366.81 €


  • Start date: November 01, 2017
  • End date: October 31, 2020

See details in official INTERREG website.

Activities and Deliverables



Project Management & Coordination

Deliverable 1.1   Preparation Activities
Deliverable 1.2   Establishing and Operating Project Management Structures for each Partner
Deliverable 1.3   Digital Project Management Portal
Deliverable 1.4   6 Coordination Meetings
Deliverable 1.5   Ongoing Evaluation



Communication & Dissemination

Deliverable 2.1   Designing Communication Policy
Deliverable 2.2   Website and Logo
Deliverable 2.3   Preparing Dissemination Material: Brochures and USB Sticks of the Project
Deliverable 2.4   Publications in the Media
Deliverable 2.5   Local Raising Awareness Seminars (+Opening and Closing Conferences)



Defining Area's Wine ID - Specifying Area's Advantage

Deliverable 3.1   Recording Wine Varieties & Micro-Regions of Production
Deliverable 3.2   Selecting Main Local Wine Varieties and Identifying Their Characteristics
Deliverable 3.3   Exploring Competitiveness of Selected Varieties
Deliverable 3.4   Upgrading Product: Training Growers and Winemakers to Improving Quality of Wine
Deliverable 3.5   Developing Planning Infrastructure for the Area - Designing Digital Maps on Area - Digital Maps Infrastructure



Enhancing Raising Area's Wine ID - From Production to Tourism - Shaping Area's Profile

Deliverable 4.1   The Wine Trails of Dionysos: Designing and Preparing Trilingual Wine Tourism Guide in Digital and Conventional Form
Deliverable 4.2   Upgrading the Landscape: Placing QRC Enhanced Information Signposts in the Vineyard Area
Deliverable 4.3   Upgrading the Settlements: (Studies, Planting Vines, Placing Casks, Signposts etc) (Study, Supply, Placing)
Deliverable 4.4   Raising Local Cuisine: 10+10 Recipes Based on Local Wine Varieties, Producing 3000 Bottles of Dionysos Wine
Deliverable 4.5   Creating a Digital Platform on Area's Vineyard



Preparing for Tourism

Deliverable 5.1   Obtaining Quality: Training Staff of Restaurant and Hotel Businesses on Local Wine
Deliverable 5.2   Awareness Raising Seminars on the Area's ID to the Tourism Business Community
Deliverable 5.3   Quality Pact in the Food, Tourism and Trade Sector
Deliverable 5.4   Developing Database with Promotion Material on the Area (Photos, Articles, Studies)
Deliverable 5.5   Invitation, Hospitality and Guided Tour of 2X10 Journalists in the Regional Vineyard



Area Promotion - Placing in the Market

Deliverable 6.1   Promotion of the Area and Vineyard
Deliverable 6.2   Publications in Specific Journals and Websites and Area Logo
Deliverable 6.3   Organization of Wine Tasting Events - Wine Festival
Deliverable 6.4   Participation in two Selected Fairs
Deliverable 6.5   Actions for the Strengthening of the Business Cooperation

Main Expected Results

  • Ennrichment of the local wine production by raising the local wine varieties.
  • Reinforcements of the local production identity.
  • Application of integrated approaches to promote the area as a wine tourism destination.